I spent the week immersed in my first online course, Becoming a Brand: Using Social Media to Become a Household Name with instructor Kristen Lamb, offered by the Long Island Romance Writers.
After five days and around 700 messages on our Yahoo! loop, I’ve learned heaps. One thing is that Kristen knows her stuff. I’m eager to read her book, We Are Not Alone: The Writer’s Guide to Social Media.
Kristen is a firm believer in using our names as our brands, which she encourages us to use to identify ourselves throughout cyberspace–including on our blogs. For this reason, her idea of a writer’s best blog title is her name.
One of our assignments during the week was to come up with a list of 100 words to describe ourselves. From this, Kristen and our classmates helped us brainstorm catchy log-lines for our blogs. The log-line gives a potential visitor a feeling of stability and a hint about what kind of content to expect. However, if we use our names/brands as our blog titles, we’re free to vary our blogs’ content as needed.
Some of my classmates came up with clever log-lines on their own. Others asked Kristen for ideas, which I did. Her suggestion for my blog’s log-line is: The Diva’s in the Details.
I like it. Why? Because I’m a detail-oriented person. As a former copy editor, I was paid to sweat the small stuff. If you read my last post, you know I like things to have a place and am one of those strange people who thoroughly enjoys organizing. I’m giving Kristen’s idea a few days to bounce around in my head, but I think I might go with it.
If you were to come up with a log-line for your blog that gives a broad sense of what it’s about, what might you use? If you have one that’s been working for you, what is it, and why do you think it captures the essence of you and what you blog about?